A multi-award winning talent management, concert promotion, events & production company, MAC Global brings the biggest names in global entertainment to the Middle East.
From creative conception through to full delivery, we have developed our own portfolio of theatrical shows, comedy gigs and live music experiences, which play at concert halls, arenas and corporate events internationally.
MAC Global has been making waves (and laughter) in the comedy arena too, having toured Russell Peters in Bahrain and the UAE. In 2024, MAC Global presented Irish-Canadian comedian, Katherine Ryan, to the region via her debut performance at the Dubai Comedy Festival.
MAC Global works alongside many of the world’s leading artists, performers, musicians and orchestras. We have promoted concerts with Louis Tomlinson, George Ezra, Emile Sandé, Take That, Elton John, Tom Jones, Van Morrison, André Rieu, Bastille, Gary Barlow, Scouting For Girls, Sia, Texas, Kings of Leon, Take That, Michael Bublé, Katherine Jenkins and Girls Aloud, and many more…
To provide experiences that create the most value for our partners; the best entertainment for ticket buyers, and to host world-class events to attract people to the region.
We strive to go above and beyond the norm for our event partners no matter the challenge. We aim to bring the biggest names in entertainment to the Middle East.
Meet the Team

Rob McIntosh
CHIEF EXECUTIVE OFFICER
With over 35 years of experience in the entertainment industry, Rob brings a wealth of knowledge, global perspective, and artistic excellence to every project. A graduate of the prestigious Guildhall School of Music & Drama, his early career saw him working with the International Yehudi Menuhin Foundation, followed by a successful run as a freelance violinist with renowned orchestras such as the Royal Philharmonic.
Rob’s musical journey has taken him around the world, performing for royalty and heads of state, and later managing international tours for the legendary Sarah Brightman. His expertise in tour management saw him leading productions across the globe, bringing shows to life in some of the world’s most iconic venues.
Bringing his experience full circle, Rob founded MA Concerts in the UK, producing large-scale events across the country. To date, he has played a leading role in over 1,000 concerts both in the UK and internationally.
In 2014, Rob partnered with Daniel Goldberg to bring his production vision to the GCC. Since then, they have successfully delivered high-profile concerts across the UAE, Oman, Bahrain, Qatar, India, and Saudi Arabia.

Daniel Goldberg
CHIEF CREATIVE OFFICER
Originally a professional broadcaster in London, Daniel has deep roots in the entertainment industry. Over the years, he has managed the careers of several acclaimed artists while also founding and operating his own recording label, as well as distribution and publishing companies.
In 2006, drawing on his comprehensive experience in the business, Daniel recognized a unique opportunity in the Middle East for talent management and large-scale event production. Since relocating to Dubai, he has successfully brokered hundreds of talent deals and orchestrated major tours across the region—including the first Middle East and India tours for global icons such as Ed Sheeran, Michael Bublé, and Drake.
His work has played a pivotal role in shaping the region’s modern entertainment scene. Through partnerships with high-profile clients like Meydan, Atlantis The Palm, and Dubai Opera, the company, MAC Global, has cemented its status as a leader in the industry.

Kathryn Watson
DIRECTOR OF OPERATIONS
Kathryn began her career as a solicitor, qualifying in 2009 and spending five years in private practice in the UK before relocating to Dubai to pursue her passion for the arts. She joined Dubai Opera during its pre-opening phase, playing a key role in shaping one of the city’s most iconic cultural landmarks.
During her five years at Dubai Opera, Kathryn worked closely with the Chief Executive to guide critical stages of the venue’s design and construction, while also developing strategic frameworks and operational policies for what would become a leading cultural institution. She was instrumental in curating a world-class calendar of musical, theatrical, and live events, helping establish Dubai Opera as a central hub for entertainment in the region.
Kathryn also played a vital role in building the operational foundation, including the recruitment of a team of over 100 employees across show and venue operations. Her commercial acumen contributed to initiatives in sponsorship, marketing, F&B, merchandising, and ticketing, all aimed at achieving financial sustainability within the venue’s first five years.In addition to her strategic leadership, Kathryn served as Duty Manager during live events, overseeing Front of House operations for audiences exceeding 2,000 guests. More recently, she brought her expertise to the launch of Maraya, the iconic mirrored concert hall in Al Ula, Saudi Arabia, supporting its successful opening and operational execution.

Christian Peirce
Head of Touring
Known around the office as “CP,” Christian brings a wealth of experience in the music and entertainment industry, paired with a strong entrepreneurial mindset. He spent over a decade at Insanity Group, where he managed talent and played a key role in the growth of their music label—now part of Sony Music.
At MAC Global, Christian focuses on touring strategy and artist development across the region, while fostering long-term partnerships with key stakeholders. His approach is both creative and commercially driven, with a focus on unlocking broader opportunities that benefit artists, brands, and audiences alike.
A passionate advocate for health and fitness, Christian is an endurance sports enthusiast who’s completed an Ironman (or two) and is rarely far from a running trail. Proudly representing the red side of North London, he’s also the first Arsenal fan in the office.

Shahrazed Vereycken
HEAD OF MARKETING
With a diverse background spanning the food & beverage, beauty, and entertainment industries, our Head of Marketing brings a wealth of experience and creativity to every project. Having led some of the city’s most memorable campaigns, from eye-catching outdoor billboards to high-impact digital marketing, she is a dynamic force across all areas of marketing.
With over three years of experience at one of Dubai’s largest and most iconic venues, she has cultivated strong relationships within the PR and media landscape and is fluent in three languages. Her impressive portfolio includes work on sold-out shows for global superstars such as Hans Zimmer, 50 Cent, Bryan Adams, Abdul Majeed Abdullah, Zemfira and Arijit Singh. She also played a key role in launching Dubai’s first professional basketball team.
Ready to take on any challenge—be it a sporting event, concert, or private experience—she brings passion, strategic thinking, and a results-driven mindset to every endeavor.

Fiona Brett
FINANCIAL ACCOUNTANT
Fiona recently joined MAC Global’s Finance team, bringing with her a strong background in financial accounting and a deep enthusiasm for the live entertainment industry. With experience spanning multiple sectors—including agriculture, retail, FMCG, and professional services—she offers a well-rounded and strategic financial perspective.
Her passion for live music and events makes her role especially meaningful, aligning her professional expertise with a personal interest that has long inspired her. Since relocating to Dubai a year ago, Fiona has embraced both the vibrant cultural landscape and the dynamic energy of the entertainment world.
Originally from South Africa, Fiona has lived and worked in the UK, Tanzania, and Zambia, giving her a truly global outlook and an appreciation for diverse cultures and experiences. Outside the office, she thrives on adventure—whether camping, mountain biking, surf skiing, diving, or simply enjoying time by the ocean. Her adventurous spirit and international background bring a fresh and dynamic perspective to the MAC Global team.